> ## Documentation Index
> Fetch the complete documentation index at: https://docs.occtoo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Activation

> How partners activate and integrate data ecosystems with Occtoo.

## Partner perspective

**Data Activation** is where most Occtoo implementations begin—and where partners bring immediate, tangible value.

This phase focuses on connecting Occtoo to the customer’s surrounding data landscape and ensuring product data becomes **real-time, geo-scaled, and consumable** across all endpoints.

<Note>
  This phase is often IT-led, but successful partners actively guide customers away from purely technical thinking toward long-term product experience enablement.
</Note>

***

## What partners typically deliver

Partners are responsible for:

* Integrating internal systems (ERP, PLM, CMS, Commerce)
* Connecting external sources (industry databases, marketplaces, syndication)
* Designing and implementing **Providers** and **Formatters**
* Onboarding data via Occtoo’s **model-agnostic ingestion API**

Occtoo supports onboarding virtually any data source while maintaining high performance and flexibility.

***

## Why this matters beyond integration

<Tip>
  Position Data Activation as a **means to unlock product experiences**, not as an integration end goal.
</Tip>

Over-focusing on integration can:

* Lock customers into current-state solutions
* Reduce room for frontend and channel innovation
* Shift focus away from sales and business impact

Strong partners ensure that integration choices **enable**, rather than limit, future product orchestration.

***

## What comes next

Once data flows reliably, differentiation starts with **product intelligence**.