Experience Data Platform
An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly available for digital teams to create real-time APIs, without having any coding skills: meaning they can build new digital experiences for any channel at lightning speed and with lower cost. This means your organisation can build digital experiences faster.
An Experience Data Platform is data type, and data model agnostic. Examples of data you can instantly access and combine are:
- Customer data: Age, address, purchase, gender, size etc
- Product assets: Brand assets, product images, campaign assets
- Context data: Location, device, weather, category, price range etc
More info can be found in the following blog post