Segment

To build relevant experiences, you need to present just the right products matched with the right content to the end customers. You can do this by shaping the experience based on the customer and unifying it with their current context. For customers, we might have information such as their gender, interest, or similar information typically contained within a CRM or CDP. Context could be dependent on things such as the device, location, weather, or event: this is information we can get from the user session variables. In Occtoo, the activation of these data points is configured in the Occtoo Segment blok, this is where you define what data the experience should consist of.

Segment definition

Segment definition, or segment type, describe the form of the different segments that may be created. This include what card to base the segments type on the and the specific attributes that are the primary ones used when filtering.

Segment

Segments are specialised views based on a card, where the purpose is to create and maintain a list of cards which meet a given query.

Segment's query can be a fixed or dynamic criteria. A fixed criteria is a list of manual selected cards. A dynamic criteria is a list of applied filters; the resulted cards list can change in time based on new data.