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To build relevant experiences, you need to present just the right products matched with the right content to the end customers. You can do this by shaping the experience based on the customer and unifying it with their current context. For customers, we might have information such as their gender, interest, or similar information typically contained within a CRM or CDP. Context could be dependent on things such as the device, location, weather, or event: this is information we can get from the user session variables. In Occtoo, the activation of these data points is configured in the Occtoo Segment block, this is where you define what data the experience should consist of.

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Segments

Segments are specialized views built around the concept of a card. Their primary purpose is to create and maintain a collection of cards that meet specific criteria defined by a query. This allows users to effectively organize and manage their cards according to their needs. The query used to define a segment can either be fixed or dynamic. A fixed criteria query involves manually selecting and adding cards to the segment. This means the list of cards remains static and does not change unless the user manually updates it. On the other hand, a dynamic criteria query is based on a set of applied filters. These filters automatically update the list of cards in the segment as new data becomes available. This results in a dynamic list that can change over time, reflecting the most current information and ensuring the segment always stays relevant and up-to-date. By utilizing segments with either fixed or dynamic criteria, users can tailor their card collections to suit specific needs and preferences, making it easier to manage large volumes of data efficiently.