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Hyper-intelligent Products

Partner perspective​

This phase is where partners move from technical delivery to strategic value creation.

Here, customers define Hyper-intelligent Products—products enriched with the data, context, and relationships needed to perform everywhere.

Partner value

This is often where partners shift from implementer to trusted advisor.

Defining the Master Product​

A Hyper-intelligent Product is not a copy of ERP or commerce data.

It is a Master Product combining:

  • Core product data
  • Enrichment and contextual data
  • Experience-specific attributes
  • Relationships across variants, media, and markets

Partners help customers ask:

Key partner questions
  • Do we have intelligent product data today?
  • What should our Master Product represent?
  • Which data points accelerate checkout, pricing, and conversion?

How partners model this in Occtoo​

Partners collaborate with customers to:

  • Map the intelligent product data landscape
  • Define attributes and relationships
  • Configure Cards and Segments
  • Establish models designed to evolve

Occtoo’s flexible modeling supports both:

  • Activation data (Destinations)
  • Internal and process-support data

Common partner pitfalls​

Avoid this
  • Replicating commerce or PIM models inside Occtoo
  • Designing for today’s constraints instead of tomorrow’s needs
  • Over-engineering before value is proven

What comes next​

With product intelligence in place, value scales through process ownership.